Zach Koss
Designer | Creative | Leader

UX Redesign

Shutterfly Memories feature and email experience

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Memories UX Redesign

Sketches & Preliminary Ideation

Objectives & Challenges

Collaborated with development team in Haifa, Israel to deliver: redesigned email experience promoting feature to disengaged users and an updated memories feature on the website. Personalized emails highlight user uploaded photos. Emails were A/B tested for performance and engagement.


  • Design Lead

  • UX design

  • UI design

UX/UI updates

The UI was updated in the feature with a streamlined folder structure and new gallery.

Memories UX Redesign

Memories overview page

Memories UX Redesign

Memory detail page

Memories UX Redesign

Image gallery with tagging options and personalized product suggestions