Zach Koss
Designer

UX Redesign

Shutterfly Memories feature and email experience

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Sketches & Preliminary Ideation

Sketches & Preliminary Ideation

Objectives & Challenges

Collaborated with development team in Haifa, Israel to deliver: redesigned email experience promoting feature to disengaged users and an updated memories feature on the website. Personalized emails highlight user uploaded photos. Emails were A/B tested for performance and engagement.

Contributions:

  • Design Lead

  • UX design

  • UI design

Screen design displayed in a mockup
Screen design displayed in a mockup

UX/UI updates

The UI was updated in the feature with a streamlined folder structure and new gallery.

Memories Overview

Memories Overview

Selected Memory View

Selected Memory View

Gallery with Product Recommendations and Tagging Options

Gallery with Product Recommendations and Tagging Options